Mastery in Digital Marketing

Free lesson

Preview this course

Watch an introductory lesson before you enroll. No account is required.

What you will be able to do

• Choose channels based on audience, intent and campaign goals
• Apply core SEO structure and ranking-factor principles
• Set up and monitor a Facebook Ads campaign
• Plan promotional email content for a focused offer
• Use platform analytics to improve campaign decisions

About this course

Build a practical digital marketing foundation across social strategy, audience targeting, SEO, Facebook Ads, promotional email and campaign measurement.

Curriculum

4 modules · 10 lessons · 26 hours · 1 free preview

Strategy 2 lessons

• What social media marketing is — and is not Watch preview 06:18
• Niche research and audience targeting 06:36

Search 3 lessons

• SEO introduction and search intent 05:10
• SEO ranking factors 07:15
• SEO URL and content structure 10:04

Paid and lifecycle 3 lessons

• Why choose Facebook Ads 04:56
• Create a Facebook Ads campaign 08:32
• Content for promotional emails 02:14

Measurement 2 lessons

• Reading YouTube analytics 05:01
• Monitor and improve a campaign 02:45

Requirements

• None.

Who this course is for

• Founders and freelancers who need a repeatable growth system
• Marketing beginners who want practical channel experience
• Working marketers who want stronger measurement discipline

Projects you will build

Career paths this course supports

The course builds practical foundations for roles like these. Job outcomes still depend on your portfolio, practice and interview performance.

• Digital Marketing Executive
• SEO Specialist
• Growth Marketing Analyst